Tuesday, December 10, 2019

Innovation Within the Telecommunication Industry

Question: Describe about the Innovation Within the Telecommunication Industry. Answer: Client Requirements: PTG will need to incorporate number of features in order to maintain their attractiveness to their customers (Majumdar 2015). The primary requirement of Planet Tel is to develop the infrastructure of network and service. The major focus of the company is developing a platform to provide the customers flawless and rapid communication service. The communication channel must be based on enhanced data protection and storage (Keramati et al. 2014). Another essential requirement is developing a core network, which is able to render the service in a perfect manner. In this technologically advanced world, telecommunication companies like Planet Tel are focused on transforming the wired connection to broadband (Chang et al. 2013). In the same context, it has also been identified that Planet Tel will need to develop a support system in relation with its business as well as operation (Zuhdi et al. 2014). This engagement process highly depends on the real time and service provided to the customers (Ganesan 2014). In order to develop an effective communication channel according to the current technical standard, these requirements will be essential (Sadowski et al. 2012). Recommendation for client: Planet Tel will need an effective live client portal for enhancement of communication with the customers (Planettel.com.au. 2016). In order to make the launch of the client portal successful, Planet Tel must execute several strategies in terms of introduction of this live client portal. These strategies are discussed below: Mining the network: The company has to reach out the existing customers using the information at the companies disposal. The company has to focus on making the customers aware of various benefits of the current portal. Leveraging live events: The directors of the company may actively promote their live client portal in any occasion whether they are at an industry conference, tradeshow as well as a seminar. Hosting excellent seminars and webinars: The company can arrange seminars as well as webinars that will address the important information. This way the live client portal will get many opportunities to be promoted to a large audience (Bigliardi et al. 2012). Focusing on email marketing: The company can advertise the advantages of live client portal via email in order to reach a great customer base. Announcing at social media: The company must arrange online campaign via various social media sites in order to reach the enormous number of customers. There will be several features of a client portal, which will be effective for the fulfillment of the requirement of Planet Tel. These features are discussed below: Rapid and round-the-clock access system: The client portal is most significant for helping the clients to be in charge of their cases. This system will eventually enlarge their access to extensive information. The live operating system through this portal will enable the client to access their case throughout the day, which will in turn, enhance the communication (Majumdar 2015). Secure Sharing System: The company can effectively share any kind of documents as well as billing information with the clients. This way the clients check out the information according to their convenient time. This sharing system can eventually allow the clients to avail a number of answers to their questions (Bigliardi et al. 2012). Encrypted environment: The client portal must entail an enhanced security aspect, which is highly essential for preventing the breach of client information. This information cannot be intercepted and viewed by any third party. Planet Tel will be able to provide an improved customer service combining these enhanced features of live client portal. This portal will be able to reduce the labor cost as it provides as an alternative source for contacting the customers (Keramati et al. 2014). The portal will keep record to prioritize the requirement of the customers, as the workflow engine of the live client portal will indicate the critical incidents. This features will essentially improve the business of Planet Technology Group in an efficient fashion. Implementation issues: Planet Tel must focus on several issues, which can be highly critical for the performance of client portal in the future date. These problems are discussed below: Security Pitfalls: It has been observed in the current web based world that security problem has been a major concern for the telecommunication industry. Moreover, the company will need to be ready for any cyber attack and glitch that can be faced by live client portal during the time of ongoing operation (Chang et al. 2013). Upgrading Issues: The company will face severe problem in regards to upgrading the live client portal with the help of advanced technology. This update will need experienced professional support. However, the company cannot use any new untried technology that will compromise with the live client portal at the time of upgrading. Database System: In the same context, it has been observed that often the telecommunication companies counter a greater problem regarding the selection of database storage size (Zuhdi et al. 2014). In order to avoid the situation, Planet Tel can use cloud computing at the time of enlarging the database so that the live client portal can handle overall clients information in an efficient fashion. Reference List: Bigliardi, B., Ivo Dormio, A. and Galati, F., 2012. The adoption of open innovation within the telecommunication industry.European Journal of Innovation Management,15(1), pp.27-54. Chang, C.J., Chen, C.Y. and Chou, I.T., 2013. RETRACTED: The design of information and communication technologies: telecom MOD strength machines.Journal of Vibration and Control,19(10), pp.1499-1513. Ganesan, V., 2014. An analysis of working capital management efficiency in telecommunication equipment industry.Rivier academic journal,3(2), pp.1-10. Keramati, A., Jafari-Marandi, R., Aliannejadi, M., Ahmadian, I., Mozaffari, M. and Abbasi, U., 2014. Improved churn prediction in telecommunication industry using data mining techniques.Applied Soft Computing,24, pp.994-1012. Majumdar, S.K., 2015. Modularity and productivity: Assessing the impact of digital technology in the US telecommunication industry.Technological Forecasting and Social Change,56(1), pp.61-75. Planettel.com.au. 2016.A Little More About Us. [online] Available at: https://www.planettel.com.au/ [Accessed 4 Aug. 2016]. Sadowski, B.M., Dittrich, K. and Duysters, G.M., 2012. Collaborative strategies in the event of technological discontinuities: the case of Nokia in the mobile telecommunication industry.Small Business Economics,21(2), pp.173-186. Zuhdi, U., Putranto, N.A.R. and Prasetyo, A.D., 2014. Encouraging information and communication technology sectors using inputoutput approach: the case of Indonesia.Advanced Science Letters,20(1), pp.199-202.

Monday, December 2, 2019

Summary Essay free essay sample

In other words, Graff emphasizes that an individuals intellectualism should not be judged solely on the individuals performance or interest in exclusively school-related subjects. Less easy to relate to subjects that are enjoyable. Sports, art, and pop-culture are just some of the many topics that appeal to many, and can yield thoughtful debates and worthwhile conversations. However, the subjects that we are encouraged (if not forced) to study and talk about in school can be considered dull and uninteresting by many individuals like myself.Graff writes, Hey [students] would be more prone to take on intellectual identities if we encouraged them to do so at first on subjects that interest them rather than ones that interest us. (Graff 381 Magazines like Sports Illustrated and People can help students formulate intellectual thoughts and debates, especially since it is easier to relate to these topics than Shakespeare or Chaucer. Graff gives us a background to his personal experience that helps as a basis for his argument. We will write a custom essay sample on Summary Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Growing up as a kid, he was naturally smart but wanted to hide it out of fear. Although he grew up on a middle class block in Chicago, Graff lived very close to what he describes as working-class hoods (Graff 382). The young Graff was forced to balance proving his teachers and family that he was smart, and at the same time not allowing himself to get bullied and alienated from the community of hoods who were more than willing to ostracize Graff if he appeared too smart for his own good.A solution to this problem was to study sports. Graff found that studying sports (reading Sports Illustrated and other sports-related materials) was a great way to develop many of the intellectual skills he uses today. Graff argues, Sports after all was full of challenging arguments, debates, problems for analysis, and intricate statistics that you could care about, as school conspicuously was not. (Graff 384). Graff used sports as a means of intellectual growth, which led him to pursue the life that he now lives.In addition to his academic progression with help from sports, Graff also mentions that being an intellectual in the world of sports also has advantages in the real world. Its very difficult to walk up to someone and discuss a literary piece like Macbeth. Yet, walking up to a stranger and starting a inversion about sports is quite easy and even common in certain locations. It is also more socially acceptable (in my opinion) to talk about a subject that is more easily understood compared to a subject that is complex.For example, believe it is an awkward experience whenever someone tries to discuss a subject with me that I have no experience in. Either have to lie my way through the conversation, or admit my lack of knowledge. With sports, fashion or art, its a universal understanding: if youve seen it, you can discuss it. Later in the article, Graff draws parallels and differences from the world of academia and the world of sports. On page 384, he mentions that the real world of academics is organized like many sports teams, and has a very competitive nature.However, Graff clarifies, In this competition, points were scored not by making arguments, but by a show of information or vast reading, by grade-grubbing, or other forms of one-musicianship. (Graff 385). He notes that schools missed a great opportunity to use sports as a way Of ushering students into the world of academics without scaring them. I believe it would be beneficial to gain an alternative point of view from money who was not involved in academics professionally. I hope that this quote will enhance understanding of the argument that Graff is making, while offering insight from the point of view from a student.Outpace Shaker had a famous quote about education that he made when he was only seventeen years old. He said, School is really important: Reading, writing, arithmetic. But what they tend to do is teach you reading, writing, arithmetic Then teach you reading, writing, arithmetic again. Then again, then again, just making it harder and harder just to keep you busy. Outpace goes on to suggest that schools should diversify the classes they offer, so that students are better educated about serious issues that are present in our society today. Hint Graff would agree with this quote, because it echoes Graff argument to a certain degree. Graff writes, If I am right, then schools and colleges are missing an opportunity when they do not encourage students to take their nonacademic subjects as objects of academic study. (Graff 386) Comparing these two quotes, it is easy to find a parallel. Both Shaker and Graff understand that there should be more to school than just the traditional auricular (as Outpace puts it Reading, writing, arithmetic). Summary essay free essay sample Victor David Hanson did his undergraduate work at the University of California at Santa Cruz and his Ph. D. work at Stanford University. He is a specialist in military history and has taught classics at California State. A noted conservative, Hanson is a senior fellow at the Hoover Institution. In his essay, â€Å"Our Brave New World of Immigration† at realclearpolitic. com on May 25, 2006, he claimed that if illegal immigrants do not adapt to U. S laws, language and culture, American citizenry will not except them. First, Hanson determined effects that illegal immigrants cause in the U. Society. He described a situation in which an illegal immigrant drove a â€Å"van had blown a bald tire† (699). It was not a safe car, and it caused the accident in which the driver likely â€Å"has no insurance or driver license† (699). He ran away, so the state has to pay for all their damages. Besides that, he wrote that illegal immigrants did not care for their car condition, and they caused property damage, so the owner of the damaged vehicle had to pay the money to fix it. We will write a custom essay sample on Summary essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, he discussed about the nature of the illegal immigrants. There are large numbers of â€Å"young males from Mexico [who] arrive in a strange country mostly alone, without English,† (699). He also talked about how so many illegal immigrants are uneducated. Furthermore they come here and work, and they send the money back to their country rather than spend it the U. S. Then, he compared the immigration of today with the immigration in the past. It is opposite in that people came to America legally in the past. Today, he wrote, â€Å"It is estimated that the United States is home to 11 or 12 million aliens,† (700).

Wednesday, November 27, 2019

Simple Éviter (to Avoid) Conjugations in French

Simple Éviter (to Avoid) Conjugations in French In French,  Ãƒ ©viter  is the verb that means to avoid. When you want to say avoided, avoiding, or will avoid, the verb needs to be conjugated. This can be a challenge with some words, but à ©viter  is a little easier because it follows a standard pattern. Conjugating the French Verb Éviter Éviter  is  a  regular -ER verb. It follows the same verb conjugation pattern as other verbs such as  emprunter  (to borrow) and  durer  (to last). This is the most common pattern in the French language. As you learn more of these conjugations, each new one gets a little easier. The simplest conjugations transform the verb into the present, future, or imperfect past tense. Unlike English where the -ed and -ing endings apply to all subjects, the French verb endings change with each subject pronoun as well as each tense. Use the table to study the various forms of  Ãƒ ©viter  and practice them in context. Simply pair the subject pronoun with the appropriate tense: I avoid is jà ©vite and we will avoid is nous à ©viterons. Subject Present Future Imperfect j vite viterai vitais tu vites viteras vitais il vite vitera vitait nous vitons viterons vitions vous vitez viterez vitiez ils vitent viteront vitaient The Present Participle of Éviter The verb stem of  Ãƒ ©viter  is  Ãƒ ©vit-. We can add -ant  to that and create the  present participle  Ãƒ ©vitant. This is very useful because it can be an adjective, gerund, or noun as well as a verb. The Past Participle and Passà © Composà © A  common way to form the past tense avoided in French is with the  passà © composà ©. To do this, conjugate the  auxiliary verb  avoir  to fit the subject pronoun, then attach the past participle  Ãƒ ©vità ©. For instance, I avoided is jai à ©vità © and we avoided is nous avons à ©vità ©. More Simple  Ãƒâ€°viter  Conjugations Among these simple conjugations of  Ãƒ ©viter, concentrate and practice the verb forms above before moving on. The following conjugations are used less often, but they are useful as you improve your profiecency. For example, the subjunctive verb form can be used when the verbs action is subjective. Likewise, if the verb is dependent on condition   if  this happens,  then  this will happen use the conditional verb form. The passà © simple and imperfect subjunctive are found most often in writing. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j vite viterais vitai vitasse tu vites viterais vitas vitasses il vite viterait vita vitt nous vitions viterions vitmes vitassions vous vitiez viteriez vittes vitassiez ils vitent viteraient vitrent vitassiez The imperative verb form is used for exclamations, requests, and demands. When using it, keep things short and sweet and drop the subject pronoun: use à ©vite rather than tu à ©vite. Imperative (tu) vite (nous) vitons (vous) vitez

Saturday, November 23, 2019

Tariff - World Customs Organization Example

Tariff Tariff World Customs Organization Introduction The world is becoming a global place with each passing day. Thus, it is becoming increasingly easier for companies to penetrate the international market as well. To ensure that the trade between countries runs smooth, the World Customs Organization was created. The harmonized system for is an "is a multipurpose international product nomenclature developed by the World Customs Organization (WCO, 2015). The system is used by many countries across the globe to monitor tax on imports and to review the world trade statistics. Rationale The harmonized system coordinates the blending between terms of trade and tax levy of different countries by reviewing them and coming up with a conclusive and final terms of trade applicable to all the countries. WCO also sets the pace on issues like† internal taxes, regulation of goods, price monitoring and statistics among others to organizations like government, the private sector, and NGOs â€Å"(WCO, 201 5).Strengths and Weaknesses One of the major advantages of WCO is its ability to bring together States across the world and regulate the way inter-trade is done between countries across the globe. Whereas WCO also leads to better goods and services, its major weakness is that it does not consider the less developed nation when its setting up the policies.Recommendations We are in the information era, and technology is one of the principal determinants of trade today. WCO should consider reviewing their policies to incorporate technology and how it can improve customs. For example; e-commerce has revolutionized the way trade for businesses and has enhanced easier inter-trade. Developing countries like Jamaica should also be factored in when reviewing this.Conclusion With globalization, trade between has become easier. Thus, the need to have a standardized way of doing business for all countries.ReferencesKeen, M. (2015). International Monetary Fund.  The Future of Fiscal Frontie rs and the Modernization of Customs Administration.World Custom Organization. (2015).  About Us. Retrieved from wcoomd.org/en/about-us/what-is-the-wco.aspxWorld Customs Organization. (2015).  The Harmonized Systems. Retrieved from wcoomd.org/en/topics/nomenclature/overview/what-is-the-harmonized-system.aspx

Thursday, November 21, 2019

(EAST ASIA) 20th century korean history Essay Example | Topics and Well Written Essays - 1500 words - 1

(EAST ASIA) 20th century korean history - Essay Example When the Catholics were massacred by Taewon-gun, one of Korea’s prominent leaders, the incident gave France a good excuse to put up aggression against Korea whose forces, however, resisted the French invaders. The latter pulled out in failure in October of 1866. Japan started its plans to have control over Korea in 1868 and was impliedly encouraged by the Americans and, in 1871, the United States government gave orders for its Asian naval war chests to occupy the island of Kanghwado in an attempt to compel Korea to open its ports. Despite their might, the American soldiers did not succeed in gaining entry and withdrew from Korean territory. Japan finally got control of Kanghwado with full combat equipment on January 16, 1876. Under intimidation and vitiated consent, the Koreans were coerced to enter into a very one-sided treaty consisting of twelve articles all advantageous to the Japanese while onerous against the islanders. The pact gave what appeared to be a legal basis for Japan to win some more concessions in its favor. Gradually, Japan established further prominence and influence in Korea in 1881 when its Wonsan and Inch’on harbors were opened. As Japanese presence and supremacy became apparently burdensome, the Korean people started to differ in their inclinations. Some were against the corrupt foreign intervention while others were for reforms in the domestic landscape. Koreans who were advocates of the theories and principles of Confucius despised the entry of foreigners including European capitalists. These idealists considered the intrusions disturbing and destructive. In the process, the Confucian creed followers initiated alliance with other ethics with whom they can work toward restoring Korean preeminence. At this point, there were already deprivations in spiritual, political and financial aspects. As a matter of fact, many local schools with Taewon-gun orientations were closed. The characteristics of this

Wednesday, November 20, 2019

The t Statistic Essay Example | Topics and Well Written Essays - 1000 words

The t Statistic - Essay Example The null hypothesis is based on the claim of the sales manager that the annual average sale of the company/ purchases done by the customers is greater than $14,000. The null and alternate hypotheses would be as follows, The t-test conducted with the above mentioned descriptive statistics reveals that t(ÃŽ ±/2,19) = 0.38 is less than the critical value of t = -2.093, therefore the null hypothesis is not rejected and the sales manager’s claim is considered as true. The data shown in Table 2.0 is taken from the case study named HH Industries (Levin et al., 2009, p.49). The data comprises of total number of orders per day for the first and last quarters. The null hypothesis is based on the claim of the sales manager that the sales figures are steady throughout from first quarter to last. The data selected is from the first and last quarters. The null hypothesis in this case would be that the average total number of orders per day for the first and last quarters is equal. The null and alternate hypotheses would be as follows, The t-test was conducted on two samples of number of orders from first and last quarters. Observing the t-value = - 6.9, it is concluded that the H0 is rejected. The  µ1 ≠   µ2. There is a significant difference between the average number of orders booked per day for first and last

Sunday, November 17, 2019

Corporate Social Responsibility Initiatives in India Essay Example for Free

Corporate Social Responsibility Initiatives in India Essay 1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a goodwill gesture, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic. 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed Coca Cola and NGO have to collaborateActions NGO has to correct their mistakes publicly NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as A little natural does a lot of good, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of Weve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?