Non Monetary Benefits - Free Essay Example

Sample details Pages: 3 Words: 836 Downloads: 2 Date added: 2017/09/24 Category Advertising Essay Type Narrative essay Did you like this example? Synopsis of the project Title: Benchmarking of non monetary benefits at Haier vis-a-vis other consumer durable companies Introduction :- Purpose/objective of the project: The purpose of the project is to do a benchmarking study so as to compare and contrast non-monetary benefits offered/provided by Haier as compared to to that provided by the industry. Target companies will include:Whirlpool,Samsung,Videocon,LG,Sony,Godrej,Voltas,Onida. (The list is for illustrative purposes and may vary from the final list depending on availability of data) Benchmarking is the process of measuring an organization’s internal processes and then identifying,understanding and adapting outstanding practices from other organizations considered to be best in class. Types of benchmarks: 1. criterion reference approach: simply defines the attributes of a good practice in a functional area. the benchmark consists of simply the attributes constituting good practice. 2. quantitative benchmarks : inevitably distinguish the normative and competitive levels of achievement. These distinguish where practices are quantifiably different in other companies/industries. The differences will often signal good practices Quality of data:Each benchmark lists currently available data sources. Non monetary benefits: They are the indirect compensation benefits which are provided to the employees in lieu of their services iprovided by them to the organization. they are the benefits that are not or cannot be measured directly in terms of monetary units. The objective of the project is to get an overall picture of the compensatory benefits that the companies are providing to their employees specially the non monetary benefits , to know the satisfaction levels of the employees with them and also give some inputs or recommendations based on the gathered data and survey. Co Profile: The Haier group was established in 1984 in Qingdao in china . the group has emerged as a top multinational man ufacturing a wide range of home appliances and consumer electronics products with 15 industrial parks globally including:USA ,Europe,Middle East Africa,South Asia,apart from its robust presence in china. Haier is the world’s 4th largest whitegoods manufacturer and one of China’s Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services Haier India started its operations in India in 2004 and is a 100% subsidiary of Haier group. Currently Haier has 23 branch offices all over India (which include all 4 regions:north,south,east,west). India operations already has an established dealer network of 1600 dealers which is backed by a strong after sales service ,and after sales service workforce. Scope: The project shall seek help from cover people both intra Haier as well as ext ra Haier. It shall seek to gather information and data from managers HR of Haier as well as HR managers(specifically dealing with compensation and benefits) of the other target companies. Methodology: * Research design: The research design would primarily be explorative in nature and the findings would be collated into the best practices followed by the industry. Post research, the practices at Haier would be benchmarked against these findings and suggestions/ recommendations would be proposed based on the results. The project has been designed to know the whats, whys, hows, whens ,and wheres of non monetary benefits. then to get the live examples of what other industries are providing. followed by knowing what other consumer durables companies are offering to their employees. nd finally analyzing the data and comparing the data gathered with that of the Haier,and coming out with the conclusions and some recommendations. * Type of data to be used: For the purpose of conducting th e research both primary as well as secondary data types shall be used. Primary data: in the form of questionnaires Secondary data:in the form of information collected from the internet and books. * Data collection methods: Its an exploratory kind of data collection method. Procedure: The project will kick start with the research on the topic,proceeded by getting a knowledge of the practices followed at haier and trends that have been there regarding the non monetary benefits,then doing a survey of other consumer durable industries regarding the non monetary benefits , followed by distributing a questionnaire regarding the same and getting it filled by the companies,which shall be followed by doing an analysis and comparison of the same with that of the haier. Then bringing out some recommendations based on the gathered data,information and survey. nd lastly concluding it with some inputs on recommendations. Results : At the end of the project a detailed report shall be submitted on what was done ,how it was done,what strategies were adopted to complete the project,what difficulties were faced and how they were overcome,what observations were made and how the collected data ,information and survey done can be a help to the Haier and finally what came out of the project. Conclusion: The project shall give some inputs in the form of recommendations and suggestions,and also give details on the learnings from the project. Don’t waste time! Our writers will create an original "Non Monetary Benefits" essay for you Create order

Using The Family Structural Theory How Can Families Created Following

Essays on Using The Family Structural Theory How Can Families Created Following Second Marriages Learn To Coursework Family Structural Theory The family structural theory that was developed by Salvador Munchin d that a person’s behavior and character was influenced by his relation with other people in the family. The nuclear family, according to Salvador, consisted of the father, mother and children. Without either of the parents, the family would be incomplete and, therefore, needed to be completed by an external partner. However, integration of such a family becomes very complicated when there are children. The first step to consider when merging the families is the assimilation and integration of the goals and objectives from the two sides. These are two different partners who were married before and had lived with different kinds of rules and cultures. The cultural and normative differences of the spouses must be harmonized to become one. The second major factor to be considered is the children. The children have been affected by both eternal stressor and the internal stressor. External stressor is the absence of one parent while internal stressor is the presence of this new parent. It is the duty of the spouse to ensure that the children have adapted to the new condition without going through any difficulty. The biological parent has to make sure the step parent is respected by his or her children. The step-father or step-mother must also show love to these newly found children. The biological parent must take charge of all major decision-makings on the issues to do with the children. He or she must be the one setting the rules while the step parent only reminds the kids of these rules. However, the theory has it that the children will always take long time to fully adapt. ReferenceGlick P. (1999). Remarried Families: A brief Demographic Profile: A Journal of Family Relationship, 38(1).

Innovation Within the Telecommunication Industry

Question: Describe about the Innovation Within the Telecommunication Industry. Answer: Client Requirements: PTG will need to incorporate number of features in order to maintain their attractiveness to their customers (Majumdar 2015). The primary requirement of Planet Tel is to develop the infrastructure of network and service. The major focus of the company is developing a platform to provide the customers flawless and rapid communication service. The communication channel must be based on enhanced data protection and storage (Keramati et al. 2014). Another essential requirement is developing a core network, which is able to render the service in a perfect manner. In this technologically advanced world, telecommunication companies like Planet Tel are focused on transforming the wired connection to broadband (Chang et al. 2013). In the same context, it has also been identified that Planet Tel will need to develop a support system in relation with its business as well as operation (Zuhdi et al. 2014). This engagement process highly depends on the real time and service provided to the customers (Ganesan 2014). In order to develop an effective communication channel according to the current technical standard, these requirements will be essential (Sadowski et al. 2012). Recommendation for client: Planet Tel will need an effective live client portal for enhancement of communication with the customers (Planettel.com.au. 2016). In order to make the launch of the client portal successful, Planet Tel must execute several strategies in terms of introduction of this live client portal. These strategies are discussed below: Mining the network: The company has to reach out the existing customers using the information at the companies disposal. The company has to focus on making the customers aware of various benefits of the current portal. Leveraging live events: The directors of the company may actively promote their live client portal in any occasion whether they are at an industry conference, tradeshow as well as a seminar. Hosting excellent seminars and webinars: The company can arrange seminars as well as webinars that will address the important information. This way the live client portal will get many opportunities to be promoted to a large audience (Bigliardi et al. 2012). Focusing on email marketing: The company can advertise the advantages of live client portal via email in order to reach a great customer base. Announcing at social media: The company must arrange online campaign via various social media sites in order to reach the enormous number of customers. There will be several features of a client portal, which will be effective for the fulfillment of the requirement of Planet Tel. These features are discussed below: Rapid and round-the-clock access system: The client portal is most significant for helping the clients to be in charge of their cases. This system will eventually enlarge their access to extensive information. The live operating system through this portal will enable the client to access their case throughout the day, which will in turn, enhance the communication (Majumdar 2015). Secure Sharing System: The company can effectively share any kind of documents as well as billing information with the clients. This way the clients check out the information according to their convenient time. This sharing system can eventually allow the clients to avail a number of answers to their questions (Bigliardi et al. 2012). Encrypted environment: The client portal must entail an enhanced security aspect, which is highly essential for preventing the breach of client information. This information cannot be intercepted and viewed by any third party. Planet Tel will be able to provide an improved customer service combining these enhanced features of live client portal. This portal will be able to reduce the labor cost as it provides as an alternative source for contacting the customers (Keramati et al. 2014). The portal will keep record to prioritize the requirement of the customers, as the workflow engine of the live client portal will indicate the critical incidents. This features will essentially improve the business of Planet Technology Group in an efficient fashion. Implementation issues: Planet Tel must focus on several issues, which can be highly critical for the performance of client portal in the future date. These problems are discussed below: Security Pitfalls: It has been observed in the current web based world that security problem has been a major concern for the telecommunication industry. Moreover, the company will need to be ready for any cyber attack and glitch that can be faced by live client portal during the time of ongoing operation (Chang et al. 2013). Upgrading Issues: The company will face severe problem in regards to upgrading the live client portal with the help of advanced technology. This update will need experienced professional support. However, the company cannot use any new untried technology that will compromise with the live client portal at the time of upgrading. Database System: In the same context, it has been observed that often the telecommunication companies counter a greater problem regarding the selection of database storage size (Zuhdi et al. 2014). In order to avoid the situation, Planet Tel can use cloud computing at the time of enlarging the database so that the live client portal can handle overall clients information in an efficient fashion. Reference List: Bigliardi, B., Ivo Dormio, A. and Galati, F., 2012. The adoption of open innovation within the telecommunication industry.European Journal of Innovation Management,15(1), pp.27-54. Chang, C.J., Chen, C.Y. and Chou, I.T., 2013. RETRACTED: The design of information and communication technologies: telecom MOD strength machines.Journal of Vibration and Control,19(10), pp.1499-1513. Ganesan, V., 2014. An analysis of working capital management efficiency in telecommunication equipment industry.Rivier academic journal,3(2), pp.1-10. Keramati, A., Jafari-Marandi, R., Aliannejadi, M., Ahmadian, I., Mozaffari, M. and Abbasi, U., 2014. Improved churn prediction in telecommunication industry using data mining techniques.Applied Soft Computing,24, pp.994-1012. Majumdar, S.K., 2015. Modularity and productivity: Assessing the impact of digital technology in the US telecommunication industry.Technological Forecasting and Social Change,56(1), pp.61-75. Planettel.com.au. 2016.A Little More About Us. [online] Available at: https://www.planettel.com.au/ [Accessed 4 Aug. 2016]. Sadowski, B.M., Dittrich, K. and Duysters, G.M., 2012. Collaborative strategies in the event of technological discontinuities: the case of Nokia in the mobile telecommunication industry.Small Business Economics,21(2), pp.173-186. Zuhdi, U., Putranto, N.A.R. and Prasetyo, A.D., 2014. Encouraging information and communication technology sectors using inputoutput approach: the case of Indonesia.Advanced Science Letters,20(1), pp.199-202.

Summary Essay free essay sample

In other words, Graff emphasizes that an individuals intellectualism should not be judged solely on the individuals performance or interest in exclusively school-related subjects. Less easy to relate to subjects that are enjoyable. Sports, art, and pop-culture are just some of the many topics that appeal to many, and can yield thoughtful debates and worthwhile conversations. However, the subjects that we are encouraged (if not forced) to study and talk about in school can be considered dull and uninteresting by many individuals like myself.Graff writes, Hey [students] would be more prone to take on intellectual identities if we encouraged them to do so at first on subjects that interest them rather than ones that interest us. (Graff 381 Magazines like Sports Illustrated and People can help students formulate intellectual thoughts and debates, especially since it is easier to relate to these topics than Shakespeare or Chaucer. Graff gives us a background to his personal experience that helps as a basis for his argument. We will write a custom essay sample on Summary Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Growing up as a kid, he was naturally smart but wanted to hide it out of fear. Although he grew up on a middle class block in Chicago, Graff lived very close to what he describes as working-class hoods (Graff 382). The young Graff was forced to balance proving his teachers and family that he was smart, and at the same time not allowing himself to get bullied and alienated from the community of hoods who were more than willing to ostracize Graff if he appeared too smart for his own good.A solution to this problem was to study sports. Graff found that studying sports (reading Sports Illustrated and other sports-related materials) was a great way to develop many of the intellectual skills he uses today. Graff argues, Sports after all was full of challenging arguments, debates, problems for analysis, and intricate statistics that you could care about, as school conspicuously was not. (Graff 384). Graff used sports as a means of intellectual growth, which led him to pursue the life that he now lives.In addition to his academic progression with help from sports, Graff also mentions that being an intellectual in the world of sports also has advantages in the real world. Its very difficult to walk up to someone and discuss a literary piece like Macbeth. Yet, walking up to a stranger and starting a inversion about sports is quite easy and even common in certain locations. It is also more socially acceptable (in my opinion) to talk about a subject that is more easily understood compared to a subject that is complex.For example, believe it is an awkward experience whenever someone tries to discuss a subject with me that I have no experience in. Either have to lie my way through the conversation, or admit my lack of knowledge. With sports, fashion or art, its a universal understanding: if youve seen it, you can discuss it. Later in the article, Graff draws parallels and differences from the world of academia and the world of sports. On page 384, he mentions that the real world of academics is organized like many sports teams, and has a very competitive nature.However, Graff clarifies, In this competition, points were scored not by making arguments, but by a show of information or vast reading, by grade-grubbing, or other forms of one-musicianship. (Graff 385). He notes that schools missed a great opportunity to use sports as a way Of ushering students into the world of academics without scaring them. I believe it would be beneficial to gain an alternative point of view from money who was not involved in academics professionally. I hope that this quote will enhance understanding of the argument that Graff is making, while offering insight from the point of view from a student.Outpace Shaker had a famous quote about education that he made when he was only seventeen years old. He said, School is really important: Reading, writing, arithmetic. But what they tend to do is teach you reading, writing, arithmetic Then teach you reading, writing, arithmetic again. Then again, then again, just making it harder and harder just to keep you busy. Outpace goes on to suggest that schools should diversify the classes they offer, so that students are better educated about serious issues that are present in our society today. Hint Graff would agree with this quote, because it echoes Graff argument to a certain degree. Graff writes, If I am right, then schools and colleges are missing an opportunity when they do not encourage students to take their nonacademic subjects as objects of academic study. (Graff 386) Comparing these two quotes, it is easy to find a parallel. Both Shaker and Graff understand that there should be more to school than just the traditional auricular (as Outpace puts it Reading, writing, arithmetic). Summary essay free essay sample Victor David Hanson did his undergraduate work at the University of California at Santa Cruz and his Ph. D. work at Stanford University. He is a specialist in military history and has taught classics at California State. A noted conservative, Hanson is a senior fellow at the Hoover Institution. In his essay, â€Å"Our Brave New World of Immigration† at realclearpolitic. com on May 25, 2006, he claimed that if illegal immigrants do not adapt to U. S laws, language and culture, American citizenry will not except them. First, Hanson determined effects that illegal immigrants cause in the U. Society. He described a situation in which an illegal immigrant drove a â€Å"van had blown a bald tire† (699). It was not a safe car, and it caused the accident in which the driver likely â€Å"has no insurance or driver license† (699). He ran away, so the state has to pay for all their damages. Besides that, he wrote that illegal immigrants did not care for their car condition, and they caused property damage, so the owner of the damaged vehicle had to pay the money to fix it. We will write a custom essay sample on Summary essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Second, he discussed about the nature of the illegal immigrants. There are large numbers of â€Å"young males from Mexico [who] arrive in a strange country mostly alone, without English,† (699). He also talked about how so many illegal immigrants are uneducated. Furthermore they come here and work, and they send the money back to their country rather than spend it the U. S. Then, he compared the immigration of today with the immigration in the past. It is opposite in that people came to America legally in the past. Today, he wrote, â€Å"It is estimated that the United States is home to 11 or 12 million aliens,† (700).

Simple Éviter (to Avoid) Conjugations in French

Simple Éviter (to Avoid) Conjugations in French In French,  Ãƒ ©viter  is the verb that means to avoid. When you want to say avoided, avoiding, or will avoid, the verb needs to be conjugated. This can be a challenge with some words, but à ©viter  is a little easier because it follows a standard pattern. Conjugating the French Verb Éviter Éviter  is  a  regular -ER verb. It follows the same verb conjugation pattern as other verbs such as  emprunter  (to borrow) and  durer  (to last). This is the most common pattern in the French language. As you learn more of these conjugations, each new one gets a little easier. The simplest conjugations transform the verb into the present, future, or imperfect past tense. Unlike English where the -ed and -ing endings apply to all subjects, the French verb endings change with each subject pronoun as well as each tense. Use the table to study the various forms of  Ãƒ ©viter  and practice them in context. Simply pair the subject pronoun with the appropriate tense: I avoid is jà ©vite and we will avoid is nous à ©viterons. Subject Present Future Imperfect j vite viterai vitais tu vites viteras vitais il vite vitera vitait nous vitons viterons vitions vous vitez viterez vitiez ils vitent viteront vitaient The Present Participle of Éviter The verb stem of  Ãƒ ©viter  is  Ãƒ ©vit-. We can add -ant  to that and create the  present participle  Ãƒ ©vitant. This is very useful because it can be an adjective, gerund, or noun as well as a verb. The Past Participle and Passà © Composà © A  common way to form the past tense avoided in French is with the  passà © composà ©. To do this, conjugate the  auxiliary verb  avoir  to fit the subject pronoun, then attach the past participle  Ãƒ ©vità ©. For instance, I avoided is jai à ©vità © and we avoided is nous avons à ©vità ©. More Simple  Ãƒâ€°viter  Conjugations Among these simple conjugations of  Ãƒ ©viter, concentrate and practice the verb forms above before moving on. The following conjugations are used less often, but they are useful as you improve your profiecency. For example, the subjunctive verb form can be used when the verbs action is subjective. Likewise, if the verb is dependent on condition   if  this happens,  then  this will happen use the conditional verb form. The passà © simple and imperfect subjunctive are found most often in writing. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j vite viterais vitai vitasse tu vites viterais vitas vitasses il vite viterait vita vitt nous vitions viterions vitmes vitassions vous vitiez viteriez vittes vitassiez ils vitent viteraient vitrent vitassiez The imperative verb form is used for exclamations, requests, and demands. When using it, keep things short and sweet and drop the subject pronoun: use à ©vite rather than tu à ©vite. Imperative (tu) vite (nous) vitons (vous) vitez

Tariff - World Customs Organization Example

Tariff Tariff World Customs Organization Introduction The world is becoming a global place with each passing day. Thus, it is becoming increasingly easier for companies to penetrate the international market as well. To ensure that the trade between countries runs smooth, the World Customs Organization was created. The harmonized system for is an "is a multipurpose international product nomenclature developed by the World Customs Organization (WCO, 2015). The system is used by many countries across the globe to monitor tax on imports and to review the world trade statistics. Rationale The harmonized system coordinates the blending between terms of trade and tax levy of different countries by reviewing them and coming up with a conclusive and final terms of trade applicable to all the countries. WCO also sets the pace on issues like† internal taxes, regulation of goods, price monitoring and statistics among others to organizations like government, the private sector, and NGOs â€Å"(WCO, 201 5).Strengths and Weaknesses One of the major advantages of WCO is its ability to bring together States across the world and regulate the way inter-trade is done between countries across the globe. Whereas WCO also leads to better goods and services, its major weakness is that it does not consider the less developed nation when its setting up the policies.Recommendations We are in the information era, and technology is one of the principal determinants of trade today. WCO should consider reviewing their policies to incorporate technology and how it can improve customs. For example; e-commerce has revolutionized the way trade for businesses and has enhanced easier inter-trade. Developing countries like Jamaica should also be factored in when reviewing this.Conclusion With globalization, trade between has become easier. Thus, the need to have a standardized way of doing business for all countries.ReferencesKeen, M. (2015). International Monetary Fund.  The Future of Fiscal Frontie rs and the Modernization of Customs Administration.World Custom Organization. (2015).  About Us. Retrieved from wcoomd.org/en/about-us/what-is-the-wco.aspxWorld Customs Organization. (2015).  The Harmonized Systems. Retrieved from wcoomd.org/en/topics/nomenclature/overview/what-is-the-harmonized-system.aspx

(EAST ASIA) 20th century korean history Essay Example | Topics and Well Written Essays - 1500 words - 1

(EAST ASIA) 20th century korean history - Essay Example When the Catholics were massacred by Taewon-gun, one of Korea’s prominent leaders, the incident gave France a good excuse to put up aggression against Korea whose forces, however, resisted the French invaders. The latter pulled out in failure in October of 1866. Japan started its plans to have control over Korea in 1868 and was impliedly encouraged by the Americans and, in 1871, the United States government gave orders for its Asian naval war chests to occupy the island of Kanghwado in an attempt to compel Korea to open its ports. Despite their might, the American soldiers did not succeed in gaining entry and withdrew from Korean territory. Japan finally got control of Kanghwado with full combat equipment on January 16, 1876. Under intimidation and vitiated consent, the Koreans were coerced to enter into a very one-sided treaty consisting of twelve articles all advantageous to the Japanese while onerous against the islanders. The pact gave what appeared to be a legal basis for Japan to win some more concessions in its favor. Gradually, Japan established further prominence and influence in Korea in 1881 when its Wonsan and Inch’on harbors were opened. As Japanese presence and supremacy became apparently burdensome, the Korean people started to differ in their inclinations. Some were against the corrupt foreign intervention while others were for reforms in the domestic landscape. Koreans who were advocates of the theories and principles of Confucius despised the entry of foreigners including European capitalists. These idealists considered the intrusions disturbing and destructive. In the process, the Confucian creed followers initiated alliance with other ethics with whom they can work toward restoring Korean preeminence. At this point, there were already deprivations in spiritual, political and financial aspects. As a matter of fact, many local schools with Taewon-gun orientations were closed. The characteristics of this

The t Statistic Essay Example | Topics and Well Written Essays - 1000 words

The t Statistic - Essay Example The null hypothesis is based on the claim of the sales manager that the annual average sale of the company/ purchases done by the customers is greater than $14,000. The null and alternate hypotheses would be as follows, The t-test conducted with the above mentioned descriptive statistics reveals that t(ÃŽ ±/2,19) = 0.38 is less than the critical value of t = -2.093, therefore the null hypothesis is not rejected and the sales manager’s claim is considered as true. The data shown in Table 2.0 is taken from the case study named HH Industries (Levin et al., 2009, p.49). The data comprises of total number of orders per day for the first and last quarters. The null hypothesis is based on the claim of the sales manager that the sales figures are steady throughout from first quarter to last. The data selected is from the first and last quarters. The null hypothesis in this case would be that the average total number of orders per day for the first and last quarters is equal. The null and alternate hypotheses would be as follows, The t-test was conducted on two samples of number of orders from first and last quarters. Observing the t-value = - 6.9, it is concluded that the H0 is rejected. The  µ1 ≠   µ2. There is a significant difference between the average number of orders booked per day for first and last

Corporate Social Responsibility Initiatives in India Essay Example for Free

Corporate Social Responsibility Initiatives in India Essay 1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a goodwill gesture, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic. 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed Coca Cola and NGO have to collaborateActions NGO has to correct their mistakes publicly NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as A little natural does a lot of good, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of Weve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?

Internet Advertising :: essays research papers fc

Topic: How to create a web page Purpose: Inform Specific Purpose: Explain to people that a web page is a valuable resource for any business or product. Thematic Statement: People of all ages use the Internet every day and it’s continuously growing at a rapid rate. In the century we live the Internet is one of the most productive ways to advertise. Attention getting material: If you ever noticed almost every product and business has a web site ranging from doctor web pages to celebrity web pages. We should all start thinking about and becoming familiar with the options and resources available for building a successful web page. I. Getting started A. What kind of web page do you want 1. basic 2. elaborate II. Options A. Do it yourself 1. easy to follow instructions B. How much time and effort do you have to build a web page 1. hire an experienced designer, which costs money III  Ã‚  Ã‚  Ã‚  Ã‚  Steps A. Choosing a web site with easy to follow procedures 1. homestead 2. tripod B. Things you need 1. A PC computer 2. Some kind of internet connection service 3. An email address C. What you need to do 1. first turn the computer on and log onto the internet 2. type in www.tripod. com or www. Homestead.com 3. For example on the tripod web page hit the enter key at the opening page of the Tripod site. 4. Sign up as a member on the upper left side of the page a. choose a user name. b. Select a password c. Click register 5. enter your email address 6. enter to complete your registration. 7. Next click on build site 8. Then click on create a new web site 9. Now begin building your homepage 10. Now fill out the rest of the fields on the page. a. color scheme b. import graphics 11. once you are done, update it regularly Conclusion: As you can see, I have illustrated the great benefits of having a web site.

Ted Hughes ‘Wodwo’ and ‘Crow’s Account of the Battle’

Hughes's poetry constitutes a moral project. It demands that we see our world and ourselves differently. Discuss. Together, ‘Crow’s Account of the Battle’ and ‘Wodwo’ by Ted Hughes detail aspects of human nature that Hughes is calling the readers to reflect upon from external viewpoints. Hughes is asking a generation exposed to the horrors of war, the destruction caused by the atomic bombs and the Nazi holocaust to consider such pointless destruction and how so much of it is caused by our alienation from the complete being of the universe.He demands that we understand what it is all conscious beings feel we are missing, and fill that void by connecting to the natural world and through art and poetry. ‘Crow’s Account of the Battle’ shows the effects of our alienation and its disastrous consequences, but also asks us to examine these from the outside perspective of Crow. ‘Wodwo’ is a poem showing the first stages of alie nation caused by self consciousness and its possible dangers.Finally, together these poems allow us to examine ourselves objectively, and understand what it is that Hughes is demanding we must do to survive our dangerous hubris. ‘Crow’s Account of the Battle’ is a disturbing picture of human coldness told from the neutral perspective of Hughes’s ‘Crow’. While the Crow figure features in many of Hughes’s poetry in order to provide an objective viewpoint, we can still see in this poetry Hughes’s own disapproving feelings about war in the tone of the poem, â€Å"This had happened too often before/ And was going to happen to often in the future†.The nature of the word â€Å"Account† in the title is very scientific in itself, and the lack of metre in the poem accentuates the tone of a report. There are no agencies in this poem, we encounter human parts such as ‘ear’, ‘eyes’, ‘intestinesâ⠂¬â„¢, ‘brains’, ‘hair and ‘teeth’ but there are no sides, all Crow sees are humans at war. Also, the verbs have no subjects attached to them, â€Å"cartridges were banging off†¦/the fingers were keeping things going†.This lack of human presence also helps to remove any emotion, as Hughes can refer to not just the world wars, but any war in history, and therefore emphasise and demonstrate to us the cycle of destruction into which humans alone created and will continue to fall in to. ‘Wodwo’ is a stream of consciousness poem detailing a creature’s first moments of conscious being. As the creature becomes aware of itself and it’s surroundings, it also becomes alienated from it’s environment, â€Å"Do these weeds know me†¦ do I fit in their world? Hughes constantly suggests, but particularly in ‘Wodwo’, that our consciousness causes us to be alienated from our surroundings and that we will immediately begin searching for this sense of belonging. We can clearly see this in the Wodwo, and in the final line â€Å"again very queer but I’ll go on looking† ending with no full stop, suggests that like humans it will now spend its whole life searching for what it feels is missing. However, in relation to ‘Crow’s Account of the Battle’, he also suggests this brings danger as we begin to perceive our world as beneath us since we have been given freedom of thought.The early stages of this danger are shown in ‘Wodwo’, â€Å"I seem to have been given the freedom of this place† and â€Å"I suppose I am the exact centre†, while the final, cataclysmic stages of it are demonstrated in ‘Crow’s Account of the Battle’. While the Wodwo has appeared to have only recently stopped ‘existing’ and started ‘being’, Hughes demonstrates the catastrophic moral consequences this alienation can have, which are further examined in ‘Crow’s Account of the Battle’.While ‘Crow’s Account of the Battle’ is presented as the probable future of the creature in ‘Wodwo’, both poems still contain explicit references to the fundamental existential questions that we are constantly trying to explain. ‘Wodwo’ is the very example of such questions, the very word Wodwo sounds like an interrogative because of the ‘w’ sounds and the first line is a perfect example of a conscious beings’ fundamental question- â€Å"What am I? Again, ‘Crow’s Account of the Battle’ is the evolution of such thoughts, but instead of asking these questions, the beings have started trying to explain them. We have a reference here to â€Å"Universal Laws†, â€Å"traps of calculus† and â€Å"theorems† (i. e. science) but also â€Å"pocket-books†, â€Å"life-mask† and â€Å"many prayers† (i. e. religion). However, since both of these explanations have been reached, and they are still in the middle of a pointless and immoral war and therefore are still trying to find what is missing, Hughes asserts that neither of these is the answer. If we return to the Wodwo’s origins, efore it became conscious, its surroundings are those of nature- we have leaves, rivers, weeds and roots rather than anything artificial. This, then, is what Hughes is suggesting is the answer. That we return to nature and try to reconnect with the whole being of the universe. He suggests that it is only then that we will discover what is missing and rediscover our potential to exist in harmony with all of the forces of nature. In conclusion, Hughes writes such poems as ‘Wodwo’ and ‘Crow’s Account of the Battle’ to warn us of our inherent hubristic view of the natural world.He asks us to step outside ourselves and consider the reasons that we ha ve become alienated, and how we have further extended our alienation by seemingly chronically searching for answers in the wrong places. Hughes is critical of both science and religion, of how we have used fundamental universal laws to our own advantage; almost always for destruction, and of how religion persistently places humans over all other beings. He instead asks us to connect with nature, or â€Å"The White Goddess† (the original Goddess, worshipped under many names, who encompassed the whole being of the universe) in order to rediscover that which we have lost.

National Occupational Standards: Health and Social Care Essay

1.2 – Explain why reflecting on work activities is an important way to develop own knowledge and skills Reflecting on work activities in an important way to develop knowledge, skills and practice it enables us to reach our goals, achieve a better understanding of ourselves, self-awareness, strengths and weaknesses. To be able to reflect on how individuals are doing and to transfer knowledge to our practice. The things that I know or what I don’t know, how to achieve some goals, achievements and where I need to improve. 1.3 – Describe ways to ensure that personal attitudes and beliefs do not obstruct the quality of work To be able to ensure that personal attitudes and beliefs do not obstruct the quality of work you must not let your own personal feelings get in the way of doing your job correctly, treat everybody as an equal and work to support the residents needs, have a positive attitude towards all of the residents we take care of, ensure we follow all policies and procedures of our work setting without making any expectation. Also to respect the rights of each  of the residents and do not allow prejudice in the work setting and give everybody the same opportunities, regardless of our opinion. Outcome 2 – Understand how learning activities can develop knowledge, skills and understanding see more:understand how to handle information in social care 2.1 – Describe how a learning activity has improved own knowledge, skills and understanding Learning activities can improve an individual’s knowledge, skill and understanding by providing us with new ideas, such as something we may have never encountered before. Learning activities also give the individual new areas of learning, such as subjects and topics that you may have not previously covered. And courses on things that make the job easier, or even legally required courses that produce great new areas of learning that allow us to perform our job role, such as manual handling or medication training. It also enables us to apply theories or ideas into practice and discover if they are successful in doing what we intend them to, which in turn is great in developing our self confidence. Confidence is often the key in making strides with a difficult individual or even with self improvement, and with being confident it allows us to learn at an easier pace, which also devel ops our skills into more tangible tools that we understand. 2.2 – Describe how reflecting on a situation has improved own knowledge, skills and understanding Reflecting on a situation can improve an individual greatly by providing personal insight on a subject, which leads to a better understanding of a topic, we can reflect on how well we performed and in what ways our performance could be improved. By reflecting we can examine how effective our practice is by thinking about people’s reactions to us. About how there may have been other outcomes, and how to reach those outcomes, eliminating the bad paths and highlighting the more positive conclusions, in hope of reaching them the next time we face the same situation. 2.3 Describe how feedback from others has developed own knowledge, skills and understanding Having feedback from others and being willing to listen to that feedback, as well as use it to your advantage is a huge part of self improvement, and plays a massive role in developing our knowledge, skills and understanding of certain things. Such as the way you speak to someone, as you’re talking and joking you might believe that the subjects you breach are perfectly acceptable, but the service user you are communicating with may not want to show they don’t want to talk about it either out of politeness or some other motive, but another member of staff  may be able to recognize this, and discuss it with you while they give out feedback which lets you identify the area for improvement. Feedback can increase problem solving capabilities by allowing you to take in a situation from another’s perspective, and approaching a previous problem in a way that you have discovered by listening to others, they will tell you their perspectives and how they might deal with a situation in a more appropriate way. Perhaps in the form of advice or even just a little more information on how a certain service user likes to be treated. Changing the way to act around someone can have a massive impact on them, and sometimes feedback is the only way to identify this. Outcome 3 – Know how a personal development plan can contribute to own learning and development 3.1 – Define the term personal development plan Personal Development Plan’ is a term which describes an agreed way of recording information such as agreed objectives in regards to an individual, proposals on how to meet those objectives and the activities to follow. Including timescales for reviews amongst other things, and dates to assess the progress of any of the above, though the term ‘personal development plan’ may not be used exactly 3.2 – Identify who could be involved in the personal development plan process There are many people who may be involved with certain service users personal development plan, these include but are not limited to people such as The individual Carers Advocates Supervisor Line manager Employer Other professionals. (nurses or doctors e.g.) 3.3 – Identify sources of support for own learning and development Support for own learning and development exists in many places both in the workplace and outside of the workplace. Such as Formal support (Government funded schemes and organizations) A supervision An appraisal Within the organization Outside of the organization. (people with experience and knowledge that you can speak to that exist outside of your workplace, such as family and friends.) 3.4 – List the benefits of using a personal development plan to identify ongoing improvements in own knowledge and understanding The benefits to having personal development plans in place include: Focusing on what an individual wants to achieve and how to achieve it To develop greater self awareness of training needs Increasing the understanding of how to meet those needs It provides evidence to show how and what approach was taken in the attempt to improve your own knowledge and understanding

Verifica el costo de los community colleges por estado

Verifica el costo de los community colleges por estado A la hora de decidir dà ³nde estudiar, una de las ventajas de los Community Colleges es el costo, ya que es ms barato que el de las universidades. Si bien hay grandes diferencias por estados. Los Community Colleges, tambià ©n conocidos como colegios comunitarios, pueden ser privados, pero en su gran mayorà ­a son pà ºblicos y dependen del estado, de una ciudad o, incluso, de un condado. Y son estas instituciones pà ºblicas las que establecen las reglas sobre cunto cuesta la registracià ³n. En casi todos los 50 estados se establecen dos tipos de matrà ­cula: in state, para los residentes out of state, para los no residentes Para calificar como residente cada estado establece sus propias reglas. Por ejemplo, haber cursado la high school en ese estado. De tal manera que un vecino de Nueva Jersey que desea estudiar en Nueva York pagarà ­a como out of state. Tambià ©n son out of state los estudiantes internacionales con visas F-1 y M-1. Sin embargo, los indocumentados deben verificar cules son las reglas del estado en el que residen, ya que pueden calificar como in state. Por lo tanto, si a la hora de iniciar los estudios universitarios el costo es un factor fundamental a tener en cuenta, conviene verificar los precios de las matrà ­culas. Costo de los community colleges en Estados Unidos Alabama in state: $3,900 out of state: $7,622 La excepcià ³n es por un lado el Community College of the Air Force, que tiene un coste cero y por el otro Marion Military Institute, con un costo de $8,928 para los estudiantes residentes en el estado y de $14,928 para el resto. Alaska In state y out of state: $3,000. Alaska no cobra ms a los estudiantes que no son residentes en ese estado. Adems hay que destacar que el nà ºmero de estudiantes es realmente pequeà ±a en cada campus. Arizona In state: a partir de $1,008 por un semestre de 12 crà ©ditos. out of state, a partir de $4.026. En este estado algunos colegios comunitarios, como por ejemplo, el popular Maricopa, es del condado y establece costos diferentes segà ºn se resida en el mismo, en el resto de Arizona o de fuera. Arkansas In state, a partir de los $2,090 (Arkansas Notheastern) out of state a partir de los $3,890 en la misma institucià ³n, pero la mayorà ­a en el rango de los $3,900 a $6,600. California Este es un estado con muchà ­simos colegios comunitarios de entre los que elegir. Residentes, los costos comienzan a partir de los $1,382no residentes a partir de los $6,900.   California es, adems, uno de los estados con polà ­ticas ms amistosas hacia los indocumentados y es sede de la universidad ms popular entre los estudiantes internacionales: Southern California. Carolina del Norte Residentes en el estado, la matrà ­cula comienza a partir de los $2,208No residentes desde los $7,981. Sin embargo hay importantes excepciones, como el prestigioso Carolinas C. Health Science que tiene un costo para todo tipo de estudiantes de $9,271 por semestre para tiempo completo. Carolina del Sur In state tuition comienza en los $2,183 (Pamlico) aunque la mayorà ­a estn en el rango de los $3,500 a $4,900. Para lo residentes hay colegios comunitarios a partir de los $4,185 pero la mayorà ­a a partir de los $5,900 (Florence-Darlington Tech) e incluso varios cargan matrà ­culas por encima de los $10,000 por semestre, como por ejemplo Aiken Technical College, Midlands Tech, Technical Lowcountry o Greenville Technical. Colorado Los estudiantes del estado pagan entre $2,281 (Aims) y $4,500 (Community College of Denver). Los no residentes a partir de los $6,983 encuentran algunas posibilidades (Otero Junior), pero lo cierto es que muchos de ellos estn por encima de los $10,000 por semestre. Por ejemplo: Aims, Arapahoe, Community College of Aurora, Fort Range, Pueblo Community College, etc. Colorado cuenta con un sistema educativo pà ºblico excelente y sus colegios comunitarios son famosos por no pedir una calificacià ³n mà ­nima de TOEFL o por pedirlo bajo: 46 (Lamar), 45 (Pueblo), etc.   Connecticut En este estado hay una gran diferencia entre pagar in state o out of state. Los primeros encuentran colegios comunitarios la mayoria en el rango de los $3,700 a $3,900 por semestre. Por el contrario los no residentes pagan en la mayorà ­a de las instituciones por encima de los $11,000.   Adems, hay importantes excepciones a las dos categorà ­as de estudiantes. Asà ­, Goodwin College cobra $19,400 por semestre para residentes y no residentes y St. Vicent ´s College cobra una matrà ­cula similar. Dakota del Norte Para los residentes se puede encontrar colegios comunitarios a partir de los $2,000 (Turtle Mountain) pero la mayorà ­a estn entre los $3,300 y los $5,210 (United Tribes Tech). Para los no residentes el precio varà ­a desde los $2,050 (Turtle) a los $10,084 (Bismark State), pero la mayorà ­a se encuentra entre los $3,000 y $5,600. Dakota del Sur La mayorà ­a de los colegios comunitarios en este estado cobran por igual a todos los estudiantes sin tener en cuenta su lugar de residencia. Los precios varà ­an desde los $3,790 de Sisseton Wahpeton a los $9,000 de Kilian Comunity College.   Delaware Una buen aparte de los Community Colleges cobra a los estudiantes del estado $3,274 mientras que los de fuera pagan $7,274-$7,804. Hay importantes excepciones, como por ejemplo Delaware Art and Design que tiene una matrà ­cula de $23,390 para todos los alumnos. Adems esa escuela pide un 79 en el TOEFL. Florida La mayorà ­a de los colegios comunitarios cobran entre $2,900 y $3,300 a los estudiantes del estado. Sin embargo, los no residentes pagan cantidades muy superiores, a partir de los $10,791 (Gulf Coast) llegando incluso a estar algunos por encima de los $13,000, como por ejemplo Florida Keys. Georgia En este estado sureà ±o la mayorà ­a de los colegios comunitarios pà ºblicos cobran entre los $3,000 y los $5,400 por semestre a los residentes. Sin embargo, para los no residentes hay grandes variedades en el costo de la matrà ­cula, desde los que cobran aproximadamente $5,500 (Albany Technical, Augusta Tech, Chattahoochee Tec, Georgia Military o Wiregrass Georgia Tech) y los que cobran por encima de los $10,000, como por ejemplo Atlanta Metropolitan, A. Baldwin Agricultural College o Bainbridge. Hawaii En este archipià ©lago, considerado como uno de los mejores estados para vivir, en la mayorà ­a de los colegios comunitarios los residentes del estado pagan un tercio de la matrà ­cula de lo que pagan los de fuera del mismo. Por ejemplo, Hawaii C.C. cobra $3.314 a los primeros y $9,254 a los segundos. Idaho En este estado de gran belleza natural las matrà ­culas para los residentes se mueven en el arco de los $2,200 a los $4,000 por semestre. Por el contrario los no residentes deben esperar pagar entre $8,000 y $9,600.   Illinois En este estado del Medio Oeste americano hay una gran diferencia de costo  entre los residentes ($2,700-$4,350) y los no residentes ($6,250-$14,438). Indiana Este estado tiene un buen nà ºmero de colegios comunitarios que cobran en torno a los $4,000 a los residentes y casi $8,000 para los no residentes. Iowa En este estado hay diferencias entre in state y out of state, pero no son muy grandes. Por ejemplo, Hawkeye cobra $4,530 a los primeros y $5,280 a los segundos. Hay excepciones como por ejemplo Des Moines Area que cobra $4,080 a los primeros y exactamente el doble a los segundos. Kansas Salvo excepciones, los costos en este estado son bajos para residentes y no residentes. Por ejemplo: Barton County cobra $2,820 a los primeros y $3,750 a los segundos. Incluso los hay que cobran igual, como Manhattan Area Tech. Pero tambià ©n es cierto que en algunos la diferencia es grande (pero siguen siendo asequibles). Por ejemplo, Kansas City Community College cobra $2,490 in state y $6,210 out of state. Kentucky En este estado sureà ±o los costos de los no residentes casi cuatriplican a los de los estudiantes in state. Mientras que los segundos pagan aproximadamente $4,320, los primeros tienen una matrà ­cula de $15,120. Louisiana Los no residentes pagan entre el doble y el triple de los residentes. Por ejemplo, Baton Rouge cobra $3,366 in state y $7,422 out of state. En algunos colegios comunitarios como Eunice la diferencia entre ambas matrà ­culas es mayor. Maine En este estado atlntico la mayorà ­a de los colegios comunitarios cuestan en torno a los $3,500 para in state y aproximadamente $6,000 para los no residentes. Sin embargo hay importantes excepciones como por ejemplo Central Maine Medical donde la matrà ­cula para ambos tipos de estudiante es de $9,550. Maryland Mientras que para los residentes las matrà ­culas se encuentran en el rango de los $3,500 a $4,500, los out of the state pagan notablemente ms, habiendo grandes diferencias segà ºn la institucià ³n. Por ejemplo, Allegany cobra $7,438, mientras que Montgomery College $11,724. Massachusetts Para los residentes los precios oscilan desde lo moderado ($4,230 en Bunker Hill, por ejemplo) a caro ($16,950 en Benjamin Franklin Inst Tech).  Para los out of state prcticamente es imposible encontrar matrà ­culas por debajo de los $10,000. En este estado se encuentran dos de las universidades privadas de Estados Unidos: MIT, de gran fama para estudiar ingenierà ­a, y Harvard, una de las Ivy League ms apetecibles para los mejores estudiantes. Michigan Este es un estado con muchos colegios comunitarios. Para los residetnes los precios van desde los $2,700 (Kalamazoo Valley) a los $5,142 (Hennepin). Para los no residentes los precios varà ­an enormemente, desde los $5,700 (Lansing) a varios community colleges por encima de los $10,000, como Bay de Noc, Grand Rapids o Mid Michigan. Minnesota   Este estado tiene una gran variedad de costo, desde los colegios comunitarios con el mismo costo para residentes y no residentes (Alexandria Tech, Anoka, Central Lakes) y en torno a los $5,000 a pequeà ±as diferencias o notables. Ejemplo de esto à ºltimo es Lake Superior, donde los out of state pagan $9,536, casi el doble que los in state. Mississippi En este estado sureà ±o los no residentes pagan casi el doble que los residentes en la mayorà ­a de los colegios comunitarios, pero siguen siendo precios entre los ms bajos. Por ejemplo: East Mississippi: $2,600 para in state y $4,800 para out of state. Este ejemplo se puede considerar estndard del estado. Missouri La mayorà ­a de los residentes pagan entre $2,800 y $5,300 mientras que los out of state entre $3,800 y $6,450. Hay excepciones importantes como Linn State Tech donde se paga respectivamente $5,310 y $10,050. Montana Mientras que la matrà ­cula para los residentes oscila entre los $2,400 y los $3,060, los out of state tienen rangos muy diferentes. Por ejemplo, en Little Big Horn el costo es de $2,860 y en Flahead Valley es de $11,066. Nebraska Para los out of state  los precios son moderados, entre los $3,300 y los $7,900 mientras que para los in state las matrà ­culas oscilan entre los $2,600 y los $4,200. La institucià ³n ms cara es Nebraska College of Agriculture. Nevada En el estado del juego los residentes pagan $2,700 por cursar en un colegio comunitario mientras que los out of state deben desembolsar $9,345. Nueva Jersey En el Estado Jardà ­n los in state pagan entre los $3,700 y los $5,400. Los no residentes deben abonar entre los $4,400 (Camden) y los $14,100 (Cumberland County). Nueva York En la mayorà ­a de los colegios comunitarios los in state pagan en torno a los $4,500 por semestre mientras que los no residentes pagan casi el doble. Esto hay que tenerlo en cuenta, principalmente en la ciudad de Nueva York, ya de por sà ­ una de las ciudadades ms caras del paà ­s. Hay importantes excepciones. Por ejemplo, en Hudson Valley la matrà ­cula para residentes es de $4,542 y para los out of state es de $12,502. Adems, el American Academy of Dramatic Arts cobra $30,650 sin hacer distincià ³n en el lugar de residencia del estudiante. Nuevo Hampshire En este estado los colegios comunitarios no son baratos. Los residentes pagan entre $6,100 y $6,900 y los no residentes entre los $13,800 y los $14,940 (NHTI-Concord). Nuevo Mà ©xico Este es uno de los estados ms baratos para estudiar en un colegio comunitario. Para los residentes en el estado las matrà ­culas son inferiores a los $2,000, incluso a los $1,000 con las excepciones de Navajo Tech ($2,780) y Nuevo Mexico Military Inst ($6,741). Para los no residentes los precios son tambià ©n asequibles, en el abanico de los $2,000 a $$4,800, con las excepcià ³n de Centran New Mexico ($6,680) y New Mexico Military ($11,260). Ohio En Ohio hay grandes diferencias de costos segà ºn la institucià ³n. Para los in state van desde los $2,977 de Lorain County a los $10,456 de Chatfield College. Para los out of state los costos van desde los $4,390 de Eastern Gateway a los $14,735 de Cleveland State. Oklahoma En este estado los in state pagan entre los $2,800 y los $3,600. Los out of state tienen un rango que va desde los $5,500 a los $9,300. La excepcià ³n es el colegio Muscogee Nation donde ambos pagan $6,593. Oregà ³n En este estado del Pacà ­fico los in state abonan precios entre los $3,600 y los $5,500 mientras que la variacià ³n para los out of state es mucho mayor, desde los $4,400 de Tillamook Bay a los $15,975 de Clatsop. Pennsylvania Este estado, de grandes dimensiones, brinda oportunidades muy distintas en cuanto a precio, tanto para residentes como out of state. Para los primeros es posible enconrar a partir de los $2,250 (Wilson), pero tambià ©n los hay caros como Bidwell Training ($14,000) o Rosedale Tech ($13,810). Para los no residentes los precios comienzan a partir de los $8,000. Rhode Island En este pequeà ±o estado el Community College de Rhode Island brinda una matrà ­cula de $3,950 a los residentes del estado y de $10,582 a los de fuera. Tennessee Este es otro de los estados con grandes diferencias entre in state y out of state. Par los primeros la matrà ­cula est aproximadamente en los $3,800 meintras que los out of state alcanzan los $14,600.   Hay poca variedad de precios. Sin embargo una de las ventajas de estudiar en este estado es que cuenta con la ciudad ms barata de Estados Unidos. Texas Este estado se encuentra entre los que brindan matrà ­culas ms baratas. Los in state entre los $1,700 y $2,500.   Incluso para los out of state los costos son moderados, generalmente por debajo de los $4,500, si bien con excepciones notables como Austin C.C ($10,860) o Central Texas ($6,270). Utah El LDS Business College brinda para todos la misma matrà ­cula de aproximadamente $3,000 pro semestre. Por el contrario Salt Lake CC y Snow College hacen una gran diferencia entre in state (menos de $3,500) y out of state (ms de $10,000). Vermont El Community College of Vermont tiene una matrà ­cula de $7,090 para in state y de $14,050 para el resto de los estudiantes. Virginia Este estado tiene una oferta grande de colegios comunitarios. Mientras que los residentes pagan aproximadamente $4,000 los out of state pagan en torno a los $9,000-$10,000 o ms. Virginia Occidental Un buen ejemplo es el Northern Community College, donde 12 crà ©ditos cuestan $1,500 para los residentes y $4,800 para los estudiantes out of state. Washington Los in state tienen matrà ­culas en torno a los $4,000. Sin embargo hay grandes diferencias entre colegios comunitarios para los no residentes con matrà ­culas que van desde los $4,500 (Wenatchee Valley) a los $9,800 (Bates Technical). Wisconsin Este es otro estado con una gran oferta en colegios comunitarios. Los residentes pagan matrà ­culas entre los $3,900 y los $5,900 mientras que los no residentes pagan entre $5,700 (Lakeshore) y los $12,000, en los campus de Fond du Luc, Fox Valley, Marathon, Richland y Sheboyan de la Universidad de Wisconsin. Wyoming En este estado las variaciones son pocas. Los in state pagan entre $2,500 y $2,800 y los no residentes entre $6,200 y $6,600. Formas de pagar por los estudios universitarios Estudiar en Estados Unidos puede salir muy caro. Hay que tener reservas no sà ³lo para la matrà ­cula sino tambià ©n para el alojamiento, libros, seguros mà ©dicos, etc. Adems del dinero que pueda tener ahorrado cada familia o estudiante se pueden solicitar becas y/o crà ©ditos. Las reglas son distintas segà ºn se trate de estudiantes internacionales, ciudadanos, residentes o indocumentados. Por ejemplo, estadounidenses y titulares de la green card pueden acceder a ayuda financiera a travà ©s de FAFSA. Los estudiantes internacionales tienen becas abiertas a todo tipo de estudiantes, incluso en universidades de à ©lite y tambià ©n tienen un sistema de crà ©ditos pensados para ellos. En cuanto a los indocumentados, tienen becas para ellos, otras abiertas para todos, sin que importe su estatus migratorio. Y todo tipo de estudiantes debe consultar e informarse sobre las ayudas financieras que ofrecen sus respectivas universidades, incluidas las mejores del paà ­s. Dedicir quà © estudiar y dà ³nde es un proceso largo y complejo donde sin duda el costo es un factor fundamental a tener en cuenta.

Cinema Limbo, 2-Person, 10-Minute Play by Wade Bradford

Cinema Limbo, 2-Person, 10-Minute Play by Wade Bradford Cinema Limbo is a ten-minute play (written by Wade Bradford). It is a comic, two-person exchange between two movie theater employees. The piece can be used, free of charge, for educational purposes and amateur productions. This short two-person play is also a usual character building tool for any actress using the Vicky Monologue for auditions and classroom performances. Cinema Limbo Setting:  The box office of the Grand Cinemas. No set is required. Two office chairs (capable of rolling and spinning) are placed center stage. A young woman spins in the chair. She is dressed in a rather ugly polyester outfit one expect to find on a movie theater employee. Her name is Vicky. And she is bored. (A young man named Joshua enters. Vicky suddenly stops spinning. Her boredom has vanished.) VICKY: So, you’ve finally made it to the fishbowl? JOSHUA: The what? VICKY: That’s what we call the box office. An inside joke between cashiers. JOSHUA: Oh. VICKY: So you’ve made it. JOSHUA: I guess. Mr. Boston said he wanted you to train me how to work the box office. VICKY: Then let the training begin. People come up. They say what movie they want. You press this button. Take their money. Give them their ticket. There, you’re trained. JOSHUA: Now what? VICKY: Now sit down and wait. But don’t get anxious. No one’s coming tonight. It’s Christmas Eve and all our movies suck. JOSHUA: This beats working at concessions. Thank God I didn’t get stuck with that Bar One job. That would’ve sucked. VICKY: Stuart is certainly loving it though. Have you seen that look in his eye when he’s running Concessions? JOSHUA: What do you mean? VICKY: He usually smiles, and treats the peons with respect†¦ but his eyes†¦ They’re lit up like a power hungry mad man. I think he pictures himself as some pharaoh who whips the backs of his slaves, just to sell a few extra drinks. JOSHUA: Really? I haven’t noticed. VICKY: He told me you guys went to grade school together. JOSHUA: Are you guys dating? VICKY: Why do you ask? JOSHUA: He told me you were dating but that you wanted it kept secret. VICKY: If I was dating someone why would I want to keep it secret? JOSHUA: Uh, maybe because Stuart’s kind of a nerd. VICKY: So you did go to school together? JOSHUA: We met in the fifth grade. You know how every class has a kid who gets picked on throughout the whole year by everybody? That was him. No one liked him. VICKY: Why? JOSHUA: Well, it started out just because he was the new kid. His folks just moved into town to set up a new church. They were husband and wife ministers or something. Very, I don’t know, just kind of friendly and creepy at the same time. VICKY: I met them. I know. JOSHUA: Anyway, kids in school picked on him because he was new, and a little weird looking. You can’t tell it as much, but his face was completely covered with freckles. Big brown freckles†¦ kind of like†¦ um†¦ like someone flicked splotches of paint at him. VICKY: I always thought they were kind of cute. JOSHUA: And then no one liked him because every chance he got, he started talking about Jesus. He did a book report on the entire Bible. In art class, he made a crown of thorns ashtray. He tried making Noah’s Ark out of clay, but it exploded in the kiln. And then one day we were supposed to give a speech, an oral report on the country of our choice and he picked Israel. VICKY: Well†¦ that’s not so bad. JOSHUA: During his whole oral report†¦ he spoke in tongues. VICKY: Really? I had an uncle who got into that. He’d speak in tongues before every Thanksgiving dinner. But he had one of those robot voices because of his throat cancer, so it was really low and scary. Like Darth Vader speaking pig latin. JOSHUA: Stuart wasn’t as entertaining. And to top it off, the kids started hating him more because he wanted to be the teacher’s pet. VICKY: That doesn’t surprise me. He kisses up to all the managers... JOSHUA: Same thing we the school teachers. And the lunch lady. And the principal. Most kids said he was a tattle tale. There was this one bully who hocked a loogie right in his hair, right in the middle of class. VICKY: Oh please, I just ate buttered popcorn. JOSHUA: But anyway, I felt sorry for Stu. So I let him hang around me at recess once in a while. He was okay. Sort of clingy. He never wanted to leave my side. I got beat up a couple of times by Troy, just for sticking up for him. VICKY: Are you two still friends? JOSHUA: I guess. But it isn’t like grade school anymore. We don’t hang out. I was kind of surprised to see him when I got hired here. He left before we finished junior high. His parents put him in some private school. So, are the rumors true? VICKY: What rumors? JOSHUA: I heard echoes from the girls locker room. VICKY: You perv. JOSHUA: Well, they were talking so loud, I couldn’t help it. VICKY: Okay, dork, what did you hear? JOSHUA: That you’re not interested in Stuart anymore. That you are, oh what were the words, that you’re almost done toying with him. VICKY: Well that makes me sound like a bitch. I kind of like that. JOSHUA: So? VICKY: So? JOSHUA: It’s just me, you, and the fishbowl. VICKY: Why should I talk about my love life? Or lust life? What about you? I bet youve had a lot of girlfriends. Probably broken a lot of hearts. JOSHUA: Not really. Ive never been in love or anything. Just casual dates and stuff. I mean, for all intents and purposes I’m pretty much like all the other geeks you’ve been describing. VICKY: But you wear that letterman’s jacket. You’re kind of a jock. I say that with all due respect. VICKY: Well, you have to understand. I’m the kind of girl who takes pity on poor pathetic geeks who have never kissed a girl. Let’s just say that I like someone who is easily trainable – someone who will truly appreciate me. It’s sad, I know. But hey, I’ll take an ego boost wherever I can get it. Unfortunately, these adorably nerdy boyfriends get boring after a while. I mean, I can only listen to their computer games and mathematic equations for so long. Of course, Stuart’s different in a  lot of ways. He’s terrible at math, for one. And he’s pretty clueless about technology. But he’s a comic book sort of geek. And a hopeless romantic. He’s pre-occupied with holding my hand. Everywhere we go, he wants to hold hands. Even when we’re driving. And he’s got this new pastime. He keeps saying â€Å"I love you.† It was so sweet and wonderful the first time he said it. I almost cried, and I’m not the kind of girl who cries easily. But by the end of the week, he must have said â€Å"I love you† about five hundred times. And then he starts adding pet names. â€Å"I love you,   honeybunch.† â€Å"I love you  sweetheart.† â€Å"I love you my little smoochy-woochy-coochi-koo.† I don’t even know what that last one means. It’s like he’s speaking in some brand-new, love-infected language. Who would have thought romance could be so boring? JOSHUA: Is it boring? VICKY: You mean you don’t know from  first-hand  experience? JOSHUA: Yeah, I swim. But that’s not what I lettered in. VICKY: What was it? JOSHUA: Well now you’re going to laugh. VICKY: Perhaps. JOSHUA: I lettered in  choir. VICKY: (Laughs. Falls off  chair.) They let you letter in choir?! Oh, that’s priceless. JOSHUA: You can also letter in drama. VICKY: Oh, that’s pathetic. JOSHUA: So, you’re done with school, right? VICKY: Since last summer. Sweet. sweet freedom. JOSHUA: Now what? VICKY: College I guess. Back to captivity. I’m taking a year off first. JOSHUA: Did your friends already go? VICKY: Friends? I hated everybody in high school. JOSHUA: Hey, me too! I was hoping the Grand Cinemas would improve my social life. VICKY: (Laughs.) Has it? JOSHUA: I’ve met some cool people, I guess. Like you. VICKY: Like me? JOSHUA: Yeah, well, and others. Like Rico. VICKY: OH. JOSHUA: Is that bad? VICKY: No. Rico’s cool. I just wouldn’t trust him with much more than a postage stamp. JOSHUA: Thanks for the advice. VICKY: I used to want a social life but I think I’m content here in the box. If you want to see people, just wait till Friday night, they’ll swarm around you, begging you for tickets. But the glass on the fishbowl keeps them from violating your space. If you want to talk to someone, you just pick up the phone, and when you get sick of talking, you can just hang up. You can read, you can do your homework, or you can veg-out and watch the Grand go by. You can swipe snacks from concessions and on hot days, we’ve got air conditioning. If you’re bored you can spin around on this thing. (She spins around on the chair.) JOSHUA: Wow. You’re pretty good. VICKY: My record is eight rotations. All thanks to twelve years of ballet. JOSHUA: Really? VICKY: Hey, what did you get at the Christmas party gift exchange? JOSHUA: A Chia pet. VICKY: I got the worse possible present ever. Listen to this. I’m in this dance group, right. Ballet. I’ve been doing the Nutcracker for the past two months. I’ve been having nightmares with the ‘sugar plum fairie suite’ playing in the background. Every mall or department store has been playing Tchaikovsky. I can’t get away from that God forsaken music! It drives me nuts. And guess which CD Mrs. Sanchez buys me? The Nutcracker. I hope I pick her name next year. I had no idea she could be so cruel. That’s why it must be nice to be religious like Stewy. You can doom people to hell. JOSHUA: Eternal hell over the Nutcracker? Now that’s a raw deal. VICKY: Eternal damnation. You’d think after a few thousand years you’d get bored with never ending  torment. Satan would come up to you and say, â€Å"Today you’ll be covered with man-eating ants and pummeled by a giant mountain gorilla.† And you’d just look at him and YAWN and say, â€Å"Again?! How dull. Are you running out of ideas already? Can I make a request for Bubba the mountain Gorilla, because he and I have a rapport going; we work well together, I think. (Pausing and completely changing the subject.) Do you think it’s possible to travel through time? JOSHUA: Someone has ADHD. VICKY: It’s this fishbowl. It really gets to you after a while. So do you? You know, think they’ll figure out time travel? JOSHUA: I doubt it. Maybe someday. VICKY: What would you do? JOSHUA: I don’t know. I guess I might travel back and find my great-great-great-great grandfather. Say hi. What would you do? VICKY: Well, if I had  a time machine, say they  invent  it when I’m like really old. Like 35 or something. Then, I’d travel back to right now, and I’d give myself advice. JOSHUA: What kind of advice? VIC KY: Who to be friends with. Who to avoid. What choices to make. What guys to like. JOSHUA: Why do you need a time machine? Just make the right choices now. VICKY: But how do you know if it’s the right choice? You don’t until after the fact. JOSHUA: Well, that’s the point. You take a chance and you learn from your mistakes. Or, you try something and it’s a great experience. VICKY: And what if you regret it? JOSHUA: Then you regret it. I think not knowing what happened next is part of the fun. VICKY: Really? JOSHUA: Yeah. VICKY: Come here. He pauses for a moment. Then, they roll their chairs toward each other. She kisses him. He kisses back. They pull apart. JOSHUA: So†¦ VICKY: So†¦ Do you regret that experience? JOSHUA: Not at all. Do you regret it? They are both started as they hear the sound of a door opening. They look upstage. JOSHUA: Oh! Hi. (Suddenly regretful.) How’s it going, Stuart? VICKY: Hey, Stewy. Joshua and I were just talking about regrets. (Listens.) What do I have to regret?  Oh  nothing. (A sly smile on her face.) Nothing at all. Lights out.

The role of advertising and branding within the laptop industry and Dissertation - 1

The role of advertising and branding within the laptop industry and its effects on consumer purchase decision in Leeds United Ki - Dissertation Example It is due to the reason that the concepts largely relates to the tastes and perceptions of the customer which are quite challenging to be quantified. Results and Findings: The results obtained from the data search reveal that advertising is quite significant as an influencing factor of brand loyalty in the laptop market in the UK. However, besides effective advertising there are also various other factors that tend to create a strong impact on the brand preferences and consumer buying behaviour that in turn signifies the brand loyalty of the customers. Table of Contents Abstract 2 Chapter 1: Introduction 6 1.1.Significance of Study 9 1.2.Research Objectives 10 1.3.Research Questions 10 1.5.Overview of Chapters 12 Chapter 2: Literature Review 14 2.1. Introduction 14 2.2. Consumer Behaviour 14 2.3. The Need for a Consumer Behaviour Model 16 2.4. Model of Consumer Behaviour 18 2.5. The Major Factors of Influence on Consumer Behaviour 19 2.6. Cultural Factors 20 2.7. Social Factors 20 2. 8. Personal Factors 21 2.9. Psychological Factors 24 2.10. The Buying Decision Process 24 2.11. Buyer Decision Process 25 2.12. Importance of Branding 27 2.13. Brand Loyalty and its Effect on Consumer Behaviour 28 2.14 Advertising as a Major Component to Persuade Customers 30 2.15. Role of Advertising in Building Brand Loyalty 32 Chapter 3: Research Methodology 34 3.1 Introduction 34 3.2 Research Design 35 3.2.1 Historical Research 37 3.2.2 Quantitative and Qualitative Research 37 3.3 Validity and Reliability 39 3.3.1 Qualitative Study 42 3.3.2 Data Collection 43 3.3.3 Data Analysis 45 3.4 Primary Research 47 3.4.1 Questionnaires 47 3.4.2 Interview 48 3.5 Usage of Methodologies in the Research 48 Chapter 4: Findings and Analysis 50 4.1. Overview 50 4.2. Findings and Analysis of the Obtained Data 51 4.2.1. Advertising Strategies Adopted By Laptop Companies in the UK 51 4.2.2. Impact of Brand Awareness on the Consumer Buying Behaviour 53 4.2.3. Relationship between Advertising, Brand Awareness and Brand Image 54 4.2.4. Impact of Advertising on Sales of Laptops 57 4.2.5. Influence of Age, Employment and Gender on Brand Preferences and Consumer Buying Behaviour in the Laptop Market 61 4.2.6. Advantages of Advertising from Customers Point of View 62 4.3. Summary 64 Chapter 5: Discussion & Conclusion 65 5.1. Discussion 65 5.2. Conclusion 72 5.3 Recommendation for Further Improvement 74 Chapter 6: Learning Statement 77 References 80 Bibliography 90 Questionnaire 93 Chapter 1: Introduction The basic intention of marketing is to satisfy and fulfil the need of the organisational profitability and wants of the aimed consumers. Consumer is considered as God in marketing so (Skalen & Et. Al., 2008), the process of marketing and it’s planning revolves around the consumer. Marketing helps in identifying the prospective consumers, stacking up of brand in the competitive environment and most importantly the wants and intentions while making a buying decision. Long back, almost before 35 years, Peter Drucker had viewed that it is the mission of an organisation to â€Å"create customers† (Kotler, 2000). It had been particularly pointed out that it was possible for companies to raise their revenues by 25% to 85% by attaining a decline in defections of consumers just by 5% (Reichheld & Teal, 2001). Meanwhile, from the era of 1980, the most noteworthy and