Tuesday, August 27, 2019

CASE STUDY-WALMART'S JAPAN STRATEGY Study Example | Topics and Well Written Essays - 250 words

-WALMART'S JAPAN STRATEGY - Case Study Example The author goes on to explain the issues faced by the company in its quest for international expansion. The major problem faced in Japan was the cultural diversity that existed between its American and Japanese employees. Another factor is that the company, known for its low prices, did not find favor with the Japanese mentality. Unlike the United States, the Japanese equated low prices with poor quality. In Mexico and the United Kingdom, the company faced stiff from other retailers. In Mexico, three of the prominent retailers formed an operational alliance to get the benefits of large-scale purchases in order to compete with Wal-Mart. The study suggests that the entry of Wal-Mart into Japan was timed perfectly (in a strategic context). The country was just emerging out of a recession and Wal-Mart hoped that low prices would be a hit with cash strapped consumers. But the strategy has not been accepted well by the people because of the reason mentioned above. The next section provides a balance sheet and income statement of the corporation for the years 2000 - 2003. It can be seen that there has been a steady growth over these years in all parameters like assets, income, profits and dividends.

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